Personalised pricing in an offline context
A marketing application of machine learning to the retail shelf

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Mr. Andrew Taylor


Prof. John Fernie

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My name is Andrew Taylor and I'm a Master's student at St. Andrews.

I'm conducting research into the development of a personalised pricing system for offline retail as part of my thesis. I'm planning to develop a system that incorporates artificial intelligence into traditional stores to offer consumers better prices for products based on their personal profiles.

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Amazon vouchers competition

The competition has now closed! Mrs. Heidi Garnham (survey #1257) and Miss Stephanie Louise Slowik (survey #1873) were drawn fairly today at 18:18 from a database holding 2,102 surveys of which 1,689 participants entered the competition. They have both accepted their prizes.

You are still most welcome to complete the survey and your data would be very helpful.

Software by Andrew Taylor