This information sheet has been written to help you decide if you would like to take part. It is up to you and you alone whether you wish to take part. If you do decide to take part you will be free to withdraw at any time without providing a reason.

You will be asked to complete a questionnaire which contains 24 questions that we anticipate will take 2-3 minutes to complete.

You will not be recorded. Your data supplied in this survey will be processed by an artificially-intelligent agent for the purpose of research into personalised pricing in offline retail.

The data you provide will only be accessible to the researcher and supervisor involved in this study unless explicit consent for wider access is given by means of the consent form.

Your data will be CODED which means that I will know the data is from you, but it will be stored with personal identifiers removed and I will hold a ‘key’ which will allow me to reconnect your identity with your data at a later date. Your un-coded data will be kept confidential to the researcher and supervisor.

Your data will be retained on secure servers within the university and a secure cloud computing provider in London, conforming to Data Protection Act 2018 (“GDPR”) regulations. Data will be destroed on or before 24th August 2018 at 00:00:00 UTC.

It is expected that the project to which this research relates will be finalised by August 2018 and written up as part of my MLitt thesis. If you give your consent, your research data may be published and used for future scholarly research without further consultation.

Inconveniece, data leakage

It is important that you are able to give your informed consent before taking part in my project and you will have the opportunity to ask any questions in relation to the research before completing a consent form.

This research proposal has been scrutinised and subsequently granted ethical approval by the University of St Andrews Teaching and Research Ethics Committee.

If you have been affected by participating in this study and you wish to seek support, you can contact Student Support Services on 01334 462020 or e-mail theasc@st-andrews.ac.uk.

In the first instance you are encouraged to raise your concerns with the researcher and if you do not feel comfortable doing so, then you should contact my Supervisor. A full outline of the procedures governed by the University Teaching and Research Ethics Committee is available at www.st-andrews.ac.uk/utrec/guidelinespolicies/complaints/