This information sheet has been written to help you decide if you would
like to take part. It is up to you and you alone whether you wish to take part. If you do decide
to take part you will be free to withdraw at any time without providing a reason.
You will be asked to complete a questionnaire which contains 24
questions that we anticipate will take 2-3 minutes to complete.
You will not be recorded. Your data supplied in this survey will be
processed by an artificially-intelligent agent for the purpose of research into personalised
pricing in offline retail.
The data you provide will only be accessible to the researcher and
supervisor involved in this study unless explicit consent for wider access is given by means of
the consent form.
Your data will be CODED which means that I will know the data is from
you, but it will be stored with personal identifiers removed and I will hold a ‘key’ which will
allow me to reconnect your identity with your data at a later date. Your un-coded data will be
kept confidential to the researcher and supervisor.
Your data will be retained on secure servers within the university and
a secure cloud computing provider in London, conforming to Data Protection Act 2018 (“GDPR”)
regulations. Data will be destroed on or before 24th August 2018 at 00:00:00 UTC.